Events - Detail
Intro to Marketing with Rod McNealy '72
Open to all Princeton students.
If you are interested in the field of marketing, do not miss this day-long seminar! To register: Please bring a $10 refundable deposit to the Career Services front desk to secure your spot by Thursday, October 6. (Lunch provided). Rod McNealy `72, Principal of McNealy Advanced Communications (MAC), has collaborated with the Office of Career Services to offer an Introduction to Marketing workshop ideal for those considering a future marketing career, who plan to interact with a marketing organization, or who would like to develop skills and competencies in this area.
Location: Frist Campus Center, Lower Level
Date/Time: October 8, 2011 at 09:00 am - 4:00 pm
If you are interested in the field of marketing, don’t miss this day-long seminar! To register: Bring a $10 refundable deposit to the Career services front desk by Thursday, October 6, to secure your spot. At the end of the program participants will be able to: • Define what marketing is, describe the role of marketing, and understand why it is the engine driving all business strategy today. • Comprehend and apply core marketing concepts (6 P`s, 5 C`s application) to analyze a range of marketing problems. • Understand Insights and Ideas - Key elements to Brand Marketing Communication. • Identify Marketing Management tasks (Buying Process, Market Map, Benefit Ladder) and understand how marketing fits into the organizational environment. • Build knowledge of key marketing concepts: Marketing Segmentation; Targeting; New Products, Line Extensions; Product Positioning; and Brands versus Products Lunch will be provided, and participants will be given a course workbook. In addition, a case study will be emailed the week prior for preparation for the course. Roderick M. McNealy ’72 is the Principal of McNealy Advanced Communications (MAC) and conducts marketing and advertising courses at the Wharton School, the Yale School of Management, and Mount Holyoke College. His thirty-six year business career has focused on the fields of Marketing and Advertising. He worked in a variety of Marketing Leadership roles at Johnson and Johnson for thirty-one years, with his most recent role being Director of the Johnson and Johnson Marketing and Advertising College.