Signature Color Variations
For more than 140 years, the combination of orange and black has been associated with Princeton. Today, “Princeton Orange” is defined as Pantone® (PMS) 158, the closest ink match to the swatch of cloth showing the orange adopted by the trustees in 1959 and kept in the archives for historical reference.
Princeton Orange and black are the core colors for Princeton. Princeton Orange should be printed as a spot color (PMS 158) whenever possible. It will never reproduce as brightly and richly in four-color process as it does as a spot ink (bright oranges never do).
When printing four-color process, a spot color may be added to print Princeton Orange if the project’s budget allows this added expense. Spot color is more accurate than screen-built color.
Use the primary signature with the two-color shield whenever possible.
When printing with one color, the signature can appear in black or orange. The black signature may also be printed on orange paper to achieve a two-color look with one color printing. Note: In the one-color signatures, the shield is outlined.
Signature on backgrounds
When the two-color signature prints on an orange or black background, a hairline is needed to hold the edge. Please use the art as supplied. Do not increase the weight of the hairline. The wordmark in the signature should be black whenever possible.
On a black background the signature can be white.
The signature should only be orange in the one-color orange version (in which case, the shield will be orange also). This version should only be used on white or natural white backgrounds.
To accommodate a variety of printing projects that may be planned for either coated or uncoated paper, the signature is provided in versions that call for either Pantone 158 C (for coated paper) or Pantone 158 U (for uncoated paper); it is also provided in a CMYK version for process color printing.
Two versions of the outlined shield are available: one for coated paper (and Xerox® iGen printing), which has a thinner outline, and one for uncoated paper, which has a thicker outline. Please consult with your print vendor about which version is best for your print project.
More information explaining these variations is provided on the download page.