Frequently Asked Questions
Princeton’s new system will help convey at a glance what has taken 261 years to build, the University's reputation for excellence. It presents an opportunity for the University community to be clear and consistent when presenting professional materials.
1. What is the new identity? The identity, which includes a black and orange shield containing an open book and a chevron and the name Princeton University in a new font type called “Princeton Monticello,” was developed in 2007 by the New York-based design firm Pentagram. You will see it on all official Princeton publications, most of which are created by the Office of Communications, and you are encouraged to use it. The identity is also referred to as the “signature.”
2. How do I get the new identity? For licensing and security reasons, campus members who wish to download the identity system components must first join the identity listserv by sending an e-mail -- using your PU netID -- to firstname.lastname@example.org. By joining this listserv you also will be part of a community that shares best practices, refined tools, tips and samples. Access to the download area of the website will be activated as soon as possible but take up to 24 hours, longer over weekends and holidays.
3. Is using the new identity required? The new system is designed for business purposes, and administrators are encouraged to use it. The Office of Communications is available to help you sort through issues such as matching the new identity to existing systems.
4. Should I discard my current stationery? This is a transition period. In order to support the University’s sustainability efforts, you are encouraged to use up existing supplies and then order new supplies with revised graphics.
5. Do I need to stop using my department’s identity system? The new University system has been designed to complement existing systems and logos. It is not intended to replace them. However, if you don’t have a current system, you should adopt the University’s system as your own.
6. What is the University doing to help during the transition period? The Office of Communications, in partnership with the Office of Printing and Mailing, has standard templates for business cards, letterhead, No. 10 envelopes, memo pads and mailing labels. The Office of Printing and Mailing is taking online orders for new business cards through https://winscript.princeton.edu/oitprint/BCOS_main.php. Questions should be addressed to email@example.com.
The Office of the Provost has made limited resources available to help departments with major printing needs embrace the new system. For more information, contact Laurel Cantor.
7. Do all materials need to use Princeton Monticello exclusively? We encourage you to use Princeton Monticello as your primary typeface, especially for pages with lots of text. The companion typeface is Franklin Gothic, a sans serif font, which works well for headlines and accents. There are cases for which other typefaces are appropriate and aesthetically pleasing. Our forthcoming “Experts Guide,” intended for campus designers, will demonstrate many solutions.
8. What should I do on a website? There are various opportunities to use the shield, name or the signature to link back to Princeton’s home page. This signals a department’s connection to the University and is extremely helpful to users, who are reassured by this orientation.
9. Which orange should I specify as “Princeton Orange”? Pantone® 158 (PMS 158) is the closest match to the orange adopted by the trustees in 1959, and it is still embraced today.
10. Can I use the new identity on items such as T-shirts, hats, or coffee mugs? Yes, if these items are for internal audiences and not for sale to the general public. Commercial uses should be discussed with the Office of Trademark Licensing. Contact Allison Brooks.
If you have questions about the signature, color variations or fonts, please call 609-258-5734, or send an e-mail to Laurel Cantor.