University Graphic Identity
Princeton has a tradition of graphic expression that is deeply associated with its name, its colors orange and black, and its shield.
In recent times, Princeton also has used a specific typographic treatment of the University’s name and shield — its “signature” — to reinforce affiliation with the University. Our office provides preferred typefaces, art files and guidelines to all members of the community so they can achieve consistency across publications, websites and other projects.
Princeton’s new core typeface, Princeton Monticello, has historic ties to the University. It is derived from an 18th-century American typeface, Monticello, which has been available to the public for many years but not widely used.
Princeton’s signature is a distinctive mark, rooted in typographic tradition yet offering contemporary flavor.
Consistent application of these graphic identifiers will ensure that University communication reinforces Princeton's reputation for excellence.