Trademarks & Licensing
The words "Princeton" and "Princeton University," as well as the University shield, are valuable trademarks that are registered with the U.S. Trademark Office. The University owns other valuable marks that are not registered.
The registration symbol ® must be used whenever the marks appear as trademarks. The symbol ™ should be used for important University marks that are not registered. Please consult the Office of Trademark Licensing to verify the proper use of symbols.
Most materials used for official University business do not need such symbols, however the Office of Communications recommends using these symbols on all merchandise and specialty items, such as ceremonial banners, t-shirts and medals.
All commercial entities using Princeton registered marks and trademarks must be licensed through the Office of Trademark Licensing.