1.1 Social Media
"Social media" are media for social interaction, using highly accessible and scalable communication techniques. The goal of social media is to use web-based and mobile technologies to turn communication into interactive dialogue. Outlets within social media include but are not limited to online social networks such as MySpace and Facebook, blogs, podcasts, discussion forums, RSS feeds, video sharing such as YouTube, interactive geolocation, and online collaborative information and publishing systems that are accessible to internal and external audiences (i.e., Wikis).
The term "platform" refers to the online forum, mechanism or tool through which users participate. Facebook is an example of a social networking platform, and YouTube is an example of a video sharing platform. Many platforms are owned by independent companies that regulate their use.
Terms of service dictate the rules and guidelines for authorized use of individual platforms. Many companies that operate social media platforms specify that, by posting on their sites, the company is granted irrevocable, perpetual, non-exclusive license to use and distribute content for any purpose, commercial, advertising, or otherwise.
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