3. Naming Guidelines
Some social media platforms allow the creation of specific -- or "vanity" -- account names. Naming a social media account is very important. Whenever possible, Princeton University, PU, or Princeton should be listed prior to the college, department or program. This helps to build an awareness of all units, it helps users to find relevant Princeton units in search results, and it provides a consistency that is shown to help build trust for users.
Princeton University [insert name]. Example: Princeton University Office of Communications
PU[Insert Name] or Princeton[Insert Name]. Example: PUAthletics or PrincetonHumanities
PU_[Insert Name] or Princeton_ [Insert Name]. Example: PU_Athletics or Princeton_Humanities