Princeton University Overall Media Strategy
The purpose of Princeton's overall social media strategy is to develop and maintain a reputation for the University's social media presence as an important forum for conversations about a range of issues; to use social media as an integral part of an overall communications strategy to maintain and increase the prominence of Princeton University's programs, initiatives and members of its community; and to engage a full range of constituencies in new and flexible ways.
- Why a strategy?
- Overall strategy goals
- University strategy for social media
- Putting the strategy to work