How Much Do Americans Contribute to Arts and Culture? [2000]
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American households that made charitable
contributions in 2000 gave an average of $234 to arts, culture and
humanities organizations, according to data from the Independent
Sector's Giving and Volunteering in the United States, 2001 survey.
Household Contributions to Charitable Organizations in General
Nearly nine out of ten households (89%) reported making a charitable
contribution, in the form of cash, property, and other items of value,
to religious and secular organizations in the year 2000 [Independent
Sector.. 2001. Giving and Volunteering
in the United States, 2001. Washington D.C.: Independent Sector. (http://www.independentsector.org/programs/research/gv01main.html)].
The average annual contribution for contributing households was $1,620;
the average annual household income was $56,535.
This means that, in 2000, contributing households gave, on average, 3.1%
of their annual incomes to charitable organizations. (This proportion
was obtained by taking the average percentage of household income contributed
to charitable organizations by each household and calculating a weighted
mean.)
Americans contribute larger sums as their average household income increases,
according to the 2001 Giving and Volunteering survey. In the
year 2000, contributing households with annual incomes of less than $25,000
gave an average of $587 to charitable organizations, while households
with incomes in excess of $100,000 gave an average of $3,976. Yet, what
is notable is that people in the lower income brackets gave a higher
proportion of their income to charitable causes than did those in the
higher income categories. People with household annual incomes of less
than $25,000 gave 4.2% of their income to charity; the corresponding
figure for those with household incomes in excess of $100,000 was only
2.7%.


Household Contributions to Arts, Culture and Humanities Organizations
Among contributing households (89% of all households in 2000), about
one in five (18.8%) reported giving to arts, culture and humanities
organizations in 2000, according to data from the 2001
Giving and Volunteering in the United States survey [Independent
Sector.. 2001. Giving and Volunteering
in the United States, 2001. Washington D.C.: Independent Sector.
(http://www.independentsector.org/programs/research/gv01main.html)].
This figure is lower than the comparable figures for six other types
of charitable organizations -- religious charities ranked
first (68.6%), followed by health (43%), human services (39.3%), youth
development (38.3%), education (33.8%), and environmental/animal welfare (21.5%)
charities. Only public and societal organizations (12.6%), private and
community foundations (8.3%), international and foreign programs (7.1%), and adult recreation
programs (6.7%) received fewer contributions.

Just as religious organizations received the greatest number of household
contributions, they also received the highest average dollar contributions
($1,358) from contributing households. Religious organizations received
more than twice the average contribution received by the charitable organization
that was ranked second (education -- $508). Arts, culture and humanities
organizations received an average contribution of $234, ranking ninth
in the ordered listing of charitable organizations by average household
dollar contribution.

Motivations for Giving to Arts, Culture and Humanities Organizations
Respondents to the 2001
Giving and Volunteering in the United States survey
were asked a series of questions regarding their motivations for contributing
to arts, culture and humanities organizations in the year 2000. Respondents
were given examples of motivating factors and asked if these played any
part in their decision to contribute. More than four out of five respondents
(82.7%) said their giving was influenced by the argument that "those
who have more should give to those who have less." The least popular
motivating factor was the desire "to get a tax deduction";
fewer than one in three (30.2%) said this influenced their decision
to make a contribution to arts, culture and humanities organizations.

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