Director of Publications and Creative Strategy, Office of Communications
Laurel Cantor, director of publications and creative strategy in the Office of Communications, has a name that is synonymous with creativity. Guided by her belief that Princeton is “a world treasure,” Laurel works to create aesthetically appealing promotional materials that illustrate the beauty and essence of the University. Laurel describes her work, “I try to offer something from Princeton that not only the whole world can have but also something that helps others to understand the wonderful things we offer.”
Laurel reflected that when she was hired in 1982 as a catalog editor, the world of communications was very different. She feels materials primarily focused on words and used images decoratively. Today, as the use of images and other art forms have ascended in popularity, she, like other communications professionals, work to convey a message by using more photographs, drawings and graphic elements to accomplish that goal.
Laurel and the communications team produce a wide array of materials that range from T-shirt designs and logos to websites and brochures. They provide consultative services for departments looking to create an identity system, including the Office of Human Resources in 2008. She believes “people want an experience” when looking at websites, academic newsletters, posters and other publications. To create that experience, she works very closely with colleagues from departments to understand their vision fully, and infuse innovation and imagination into their planning and the final products.
When asked about why she enjoys working at Princeton, Laurel enthusiastically explains, “This is a thrill of a lifetime. The people are so varied and wonderful. It is exhilarating to meet people who have such divergent backgrounds because it helps broaden the creative process.”