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Wednesday, April 23, 2014

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Campaign earns CASE accolades

A campaign that addresses high-risk alcohol consumption by students has been selected for a bronze medal in the national Council for Advancement and Support of Education's annual Circle of Excellence Awards Program.

The campaign, which won third place in the "special program publications packages" category, includes posters and table tents that were created and then distributed in high-traffic areas on campus. Titled "ReaLlife@princeton," the materials feature a cohesive, gritty and vivid design that ties together and reinforces messages created by the combination of a scientific fact with a personal testimonial.

In large lettering, one poster said, "In trying to find out who I was, I forgot everything about who I am" and featured a longer testimonial including that quote. The accompanying fact said, "According to a recent national study, nearly one-third of college students meet the criteria for a diagnosis of alcohol abuse."

ReaLlife@princeton represents the collaboration of a wide range of Princeton departments and student groups including University Health Services, the Office of the Dean of Undergraduate Students, the Office of Communications, the Office of Information and Technology, the Office of Community and State Affairs and the Campus Alcohol Coalition. Primary contributors were: Micole Sharlin, graphic designer, and Karin Dienst, publications editor and staff writer, in the Office of Communications; Gina Baral, coordinator of health promotion services in University Health Services; and John Dempsey, a member of the class of 2005, who was a student consultant.

Contact: Tom Bartus (609) 258-3601

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