Advertising Information 2008

Publication Schedule • General Advertising Rates • Production Requirements •
Media Kit Request • Classified Advertising

Princeton Alumni Weekly is unique in several ways…

Its 65,000 readers are exceptionally affluent and influential. According to reader surveys, 74% report an average household income of $75,000+ and 65% report a total household net worth of $500,000 or more.

Princeton alumni are truly loyal to their alma mater: The 2004-05 Annual Giving campaign raised the highest total in Princeton's history -- with 58.6 percent of undergraduate alumni participating.

It is the most frequently published alumni magazine in the world, publishing 15 times per year – more than twice as often as the magazines of most other schools.

It is editorially independent of the university it covers and derives two-thirds of its income from alumni subscriptions and paid advertising – qualities that make for a lively and topical magazine.

Princeton alumni read the magazine. In fact, reader surveys show that 85% of the alumni read or look through all 16 issues* and 44% report that their copy is read by one or more persons.

For additional information on how to reach this highly desirable group of travelers, professionals, investors, and consumers contact Colleen Finnegan, advertising director, at 609-258-4886 or by e-mail.

Source: December 2005 Readership Survey conducted by R.M. Schwarz, Consulting; Princeton University alumni records, 2005; BPA Worldwide.
*16 issues were published during the 2004-2005 academic year.

Display Advertising	Classified Advertising
Publication Schedules General Advertising Rates Production Requirements Media Kit Request	Classified Advertising Classified Rates Classified Ad Publication Schedule Classified General Info Classified Word Count Help Classified Categories Submit Classifieds Online Classified Display Advertising NEW! Online Classifieds Information View Current Classifieds

Display Advertising

2008-2009 Publication Schedule Cover Date Space Reservation Deadline Ads due Sept. 24 Aug. 11 Aug. 18 Oct. 8 Sept. 2 Sept. 8 Oct. 22 Sept. 15 Sept. 22 Nov. 5 Sept. 29 Oct. 6 Nov. 19 Oct. 13 Oct. 20 Dec. 17 Oct. 30 Nov. 6 Jan. 28 * Dec. 4 Dec. 11 Feb. 11 Jan. 5 Jan. 12 Mar. 4 Jan. 22 Jan. 29 Mar. 18 Feb. 9 Feb. 16 Apr. 1 Feb. 23 Mar. 2 Apr. 22 Mar. 9 Mar. 23 May 13 Mar. 30 Apr. 13 June 10 Apr. 28 May 11 July 15* May 26 June 12

* Double issue

For additional information please contact Colleen Finnegan, advertising director, at 609-258-4886 or by e-mail.

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Rates are effective through December 2008.

Discounts

Frequency discounts can be applied to ads one-sixth of a page or more with mixed size units counting toward frequency:

5% for 3 times
10% for 7 times
15% for 11 times
20% for 15 times

Supplied inserts

The insertion cost per page for supplied inserts is 75% of the basic rate. The advertiser must also pay for any additional costs incurred in the binding and mailing of the insert.

Advertisers must supply a sample insert so that all costs can be anticipated and printing requirements met.

For additional information please contact Colleen Finnegan, advertising director, at 609-258-4886 or by E-mail.

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Line Screen: 150 dpi

Material furnished on disk: PageMaker 6.5, Quark 4.0 files or InDesign 1.5 (or higher) accompanied by a proof. Please indicate if MAC or PC. All printer and screen fonts must be included (absolutely no font substitutions allowed by Printer or Publication). All images must be supplied in high-resolution form. Color proofs must be supplied or color specs must be indicated on laser print out. For PDF or EPS, all fonts and high-resolution images must be embedded. Contact the advertising director for confirmation and requirements of other formats.

Mechanical Requirements: Negatives should be supplied right reading emulsion down with a proof copy. In the absence of film or electronic files, please supply high quality repro or mechanical (right reading emulsion side up).

Color: Please specify four-color process colors as CMYK percentages in electronic files. Film for color ads should have 4 corner marks located 1/4 inch outside trim area. Register marks should be "line" copy at least 1/4 inch long and not over .003 inches in line weight. Each color should be one piece of film in exact register. A matchprint is strongly requested. In the absence of an acceptable 4-color proof, one will be pulled by the Printer. This will result in an additional charge to advertisers. Digital proofs are not acceptable as proofs.

Proofs: Please enclose or separately mail a laser, iris, matchprint or other acceptable proof at 100% size of ad. Without a proof, we cannot guarantee your ad will appear exactly as formatted on your computer.

For additional information please contact Colleen Finnegan, advertising director, at 609-258-4886 or by E-mail.

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If you would like a media kit, please contact Colleen Finnegan, advertising director, at 609-258-4886 or by E-mail. Be sure to include a complete mailing address.

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Publication Schedule — Rates — General Info — Word Count Help — Categories — Submit an ad

2008 - 2009 Classified Advertising Schedule

* Double issue

For additional information please contact Colleen Finnegan, advertising director, at 609-258-4886 or by e-mail.

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Classifieds Rate Information

Rates effective September 2008 and are valid through the July 2009 issue:

$2.85 per word (one time)
$2.70 per word, per insertion (2-3 times)
$2.50 per word, per insertion (4-10 times)
$2.35 per word, per insertion (11-14 times)
$2.25 per word, per insertion (15 times)

Boldfacing of words is an additional charge of $2.85 per word per issue.

Icons can highlight your ad for an additional charge of $15 per issue.

For additional information please contact Colleen Finnegan, advertising director, at 609-258-4886 or by e-mail.

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Classifieds General Information

All ads must be paid for in advance.

We will accept VISA, MasterCard, American Express or personal checks made payable to Princeton Alumni Weekly.

Please send in your ad with full payment to: Princeton Exchange, Princeton Alumni Weekly, 194 Nassau Street, Princeton, NJ 08542.

You may fax your ad with credit card information to the Princeton Alumni Weekly, 609-258-2247 or use the online form.

Unfortunately, we cannot refund should you decide to cancel your ad.

We do not take orders over the telephone.

Note: When submitting your ads, remember to double check all contact information and other pertinent information in the text area. PAW is not responsible for errors in key numbers or any other typesetting errors submitted by the advertisers.

For additional information please contact Colleen Finnegan, advertising director, at 609-258-4886 or by E-mail.

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Word Count Help

E-mail address = 2 words
Hyphenated words = 2 words
Initials = 1 word
Numbers count as words
Post Office Boxes = 2 words
Princeton class year = Free
Telephone numbers = 1 word
WWW addresses = 2 words
Zip codes = Free

For additional information please contact Colleen Finnegan, advertising director, at 609-258-4886 or by E-mail.

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Exchange Categories

For Rent Real Estate for Sale For Sale/For Rent For Exchange Wanted to Rent House Sit Roommate Wanted Resorts Tours & Expeditions Travel Services Workshop/Instruction Study/Travel Bed & Breakfast Camps Professional & Business Services Conferences

Wanted to Buy Items for Sale Gift Ideas Art/Antiques Boats Books Clothing Music Related to Reunions Opportunities Position Wanted Position Available Education Personal Announcements

For additional information please contact Colleen Finnegan, advertising director, at 609-258-4886 or by E-mail.

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Submit your ad

To submit your ad electronically, please fill out the form below and click send.

You can download the pdf form (click here) and fax it along with your Visa, MasterCard, or American Express details to: 609-258-2247. Or send the form along with a check made payable to Princeton Alumni Weekly via snail mail to: The Exchange, Princeton Alumni Weekly, 194 Nassau Street, Suite 38, Princeton, NJ 08542.

Remember: Classified advertisements will not be accepted without payment prior to the advertising deadline.
For additional information please contact Colleen Finnegan, advertising director, at 609-258-4886 or by E-mail.

Note: Double check all contact information and other pertinent information in the text area. PAW is not responsible for errors in key numbers or any other typesetting errors submitted by advertisers.

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Classified Display Advertising

Classified display ads permit the use of logos, art work, etc. at a rate of $140 per column inch per issue. 1 column inch = 2 1/16" x 1" (w x h).Frequency discounts do not apply. There are no cash or agency discounts. Color can be added for an additional cost of $100/ad/insertion (must be CMYK).

For additional information please contact Colleen Finnegan, advertising director, at 609-258-4886 or by E-mail.

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Online Classified Information

As in years past, ALL entries will appear online with the corresponding Princeton Alumni Weekly version at no additional charge. A hotlink to your WWW and/or E-mail address can be provided for an additional charge of $5 per link per issue. We can highlight your ad in the online version for an additional $15 per issue.

All classified display ads will appear online with the corresponding Princeton Alumni Weekly version as a straight classified advertisement at no additional charge. A hotlink to your WWW and/or E-mail address can be provided for an additional charge of $5 per link per issue. We can highlight your ad in the online version for an additional $15 per issue.

For additional information please contact Colleen Finnegan, advertising director, at 609-258-4886 or by E-mail.

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