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Learn to better communicate your research to non-scientists at the

Workshop on Communicating
Science & Engineering

with Chris Mooney

Workshop on Communicating Science

These days, amid ongoing media controversies over climate change, the teaching of evolution, the safety of vaccines, and many other scientific topics, researchers are increasingly asking themselves questions like these: Should I be doing more to communicate about my work to the public? And if so, how should I go about preparing for media encounters—and what should I be ready to say?

In this daylong science communication workshop these questions will be answered. By the end of the day, scientists will have learned not only how to interact with and present themselves to the press, but also how to be ready for a full scale media crisis—because you never know when one is going to hit. (Just ask the scientists at the center of “ClimateGate” late last year.)

Science journalist Chris Mooney will introduce the group to the bewildering and ever-changing mediasphere for science--one in which scientific content in newspapers is vanishing even as science blogs and online media are booming. How do you navigate this media maelstrom and know which journalists to trust, and which to avoid? What kind of message should you design to convey information about your work, and what kind of image should you project? What kind of language should you use—and absolutely avoid? What are modern examples of successful science communication—and cases of abject failures?

As Chris Mooney recently put it in the Washington Post, “If scientists don't take a central communications role, nobody else with the same expertise and credibility will do it for them.” By the end of the day attendees will be ready to take on that role and become the next generation of science communicators—something that science and the public alike desperately needs.

Chris Mooney is a 2009-2010 Knight Science Journalism Fellow at MIT and author of three books, including the New York Times bestselling The Republican War on Science (2005) and Unscientific America: How Scientific Illiteracy Threatens Our Future (2009), co-authored with Sheril Kirshenbaum. For a more detailed bio, read here.

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