Junior Workshop 3:
Politics and the Mass Media
This workshop is designed for students wishing to conduct original research on politics and the mass media. Readings will focus on published research on media and politics and basic techniques for finding or generating data, analyzing media content, assessing the impact of the media on viewers or readers, and measuring public opinion.
JPs written in this workshop might address questions such as: Do pictures of candidates in campaign advertisements influence support among potential voters? Do news organizations cover male and female politicians differently? Do the news media pay more attention to hate crimes perpetrated against members of some social groups than others? Are viewers more influenced by hard facts about social and political issues or by personal stories and examples in the news? Are newspapers’ coverage of political campaigns slanted to favor the candidate the paper endorses?