Alexander Bard

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Alexander Bengt Magnus Bard (born 17 March 1961) is a Swedish artist, music producer and writer.


Background and education

Bard was born Alexander Bengt Magnus Bard in Medevi, Motala Municipality, Sweden.[1] After he had completed his upper secondary education, Bard studied in the United States and in Amsterdam, the Netherlands. While living in Amsterdam, he earned part of his living as a sex worker.[2]

Bard returned to Sweden to study at the Stockholm School of Economics from 1984 to 1988. In addition to his studies in Economics, he took a strong interest in Philosophy and Social Theory with the explicit aim of becoming a writer. Bard has given lectures since 1996, specializing on the social implications of the interactive revolution, and is one of the leading speakers on the European lecturing circuit.

Bard has written three books with media theorist Jan Söderqvist, the first called Nätokraterna (published in English in 2003 as Netocracy: The New Power Elite & Life After Capitalism, as well as in 14 further languages) a second book titled Det globala imperiet[3] (currently in translation to English as The Global Empire[citation needed]) and a third book titled Kroppsmaskinerna (originally published in 2009, currently in translation to English as The Body Machines), in which he presents his philosophical vision for society following the interactive revolution.

Musical career

Bard began his musical career in 1982 with the single Life in a Goldfish Bowl released under the name Baard, a synth-punk fusion project he had formed together with two female striptease dancers. He later had some minor success as Barbie, which saw Bard in drag singing dance-oriented pop.

After abandoning work on a second Barbie album, Bard formed Army of Lovers with two of Barbie's entourage, Jean-Pierre Barda and La Camilla. Army Of Lovers had over 20 Pan-European hits, the biggest being Crucified, Obsession, and Sexual Revolution, while their presence in the U.S. and the UK was limited to repeated club chart successes. They released five studio albums, made over 20 music videos, and became phenomenally successful across Eastern Europe, before Bard disbanded the group in 1996. Army Of Lovers have later earned a widespread iconic status in the gay culture, often referred to as a perfect example of the postmodern take on the ideals of camp.

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