Bubblegum pop

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Bubblegum pop (also known as bubblegum rock, bubblegum music, or simply bubblegum) is a genre of pop music whose classic period ran from 1967 to 1972.[1] The second wave of bubblegum started two years later and ran until 1977 when disco took over and punk rock emerged (some revisionist critics have claimed bubblegum influenced punk).[2]

The chief characteristics of the genre are that it is pop music contrived and marketed to appeal to pre-teens and teenagers, is produced in an assembly-line process, driven by producers, often using unknown singers and has an upbeat sound.[1] The songs typically have singalong choruses, seemingly childlike themes and a contrived innocence, occasionally combined with an undercurrent of sexual double entendre.[3] Bubblegum songs are also defined as having a catchy melody, simple chords, simple harmonies, dancy (but not necessarily danceable) beats, repetitive riffs or "hooks", use of solfege syllables and a vocally-multiplied refrain. Bubblegum rarely has guitar solos, usually feature the organ, and often use a single-clap or double-clap as prominent percussion. The song lyrics often concern romantic love, but many times are about just feeling good or being happy, with references to sunshine, loving one another, toys, colors, nonsense words, etc. They are also notable for their frequent reference to sugary food, including sugar, honey, jelly and marmalade.[1]

Cross-marketing with cereal and bubblegum manufacturers also strengthened the link between bubblegum songs and confectionery. Cardboard records by The Archies, Banana Splits, The Jackson 5, The Monkees, Josie and the Pussycats, H.R. Pufnstuf and other acts were included on cereal boxes in the late 1960s and early 1970s, while acts including The Brady Bunch had their own brands of chewing gum as a result of licensing deals with TV networks and record companies.[1]


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