Cap'n Crunch

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Cap'n Crunch is a product line of sweetened corn and oat breakfast cereals introduced in 1963[1] — manufactured by Quaker Oats Company, a division of PepsiCo since 2001.

Contents

Development

Pamela Low, a flavorist at Arthur D. Little and "the mother of Cap'n Crunch,"[2] developed the original Cap'n Crunch flavor from a brown sugar and butter recipe that her grandmother had served over rice.[2][3]

In 1965 the Quaker Oats company awarded Robert Rountree Reinhart Sr the Fredus N. Peters Award for his leadership in directing the development team of Cap'n Crunch.[4] Reinhart developed a technique in the manufacture of Cap'n Crunch, using oil in its recipe as a flavor delivery mechanism — which initially presented problems in having the cereal bake properly.[4]

Variations

  • Cap'n Crunch The original Cap'n Crunch cereal is made of sweetened, yellow, square-shaped corn and oat pieces. The cereal was launched in 1963, bolstered by a successful advertising campaign created by noted animator Jay Ward introducing the cereal's longtime naval mascot, Cap'n Crunch[5].
  • Cap'n Crunch's Crunch Berries Cap’n Crunch's Crunch Berries cereal was introduced in 1967 and contained, in addition to the yellow pieces found in the original Cap'n Crunch, spherical red Crunch Berry pieces. There was a version of Crunch Berries available briefly in which the berries, instead of being spherical, were three small berries in a cluster. The Crunch Berry Beast mascot was introduced alongside the cereal. There are currently four Crunch Berry colors: red, green (introduced in 2002), blue, and purple (both introduced in the '90s). All the berry pieces are flavored the same, regardless of color.
  • Peanut Butter Crunch Peanut Butter Crunch was first released in 1969, with a large elephant named Smedley as its mascot; according to sales charts, this version was the most successful at the time.
  • Punch Crunch, Vanilly Crunch, Cinnamon Crunch Three more editions were issued in the early ’70s -- Punch Crunch, Vanilly Crunch, and Jean LaFoote’s Cinnamon Crunch -- but were later discontinued. Punch Crunch was fruit-flavored cereal rings, and the mascot was sailor-clad hippopotamus named Harry.[6]
  • Choco Crunch In 1982, a variant called Choco Crunch, featuring the mascot "Chockle the Blob", was introduced. This version contained the yellow corn squares, plus chocolate flavored pieces similar to Crunch Berries. Recently, the "Choco Crunch" brand was reintroduced, but this time only consisting of chocolate flavored corn squares.
  • Christmas Crunch A special edition named Christmas Crunch was first released for the 1988 holiday season and contained Cap’n Crunch with red and green Crunch Berries in a green box with the Cap’n wearing a Santa Claus hat (originally also containing a toy or Christmas tree ornament inside the box).[7] This variety is now only available currently in certain regions of the United States (and was recently changed to a gold box).

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