Chindōgu (珍道具) is the Japanese art of inventing ingenious everyday gadgets that, on the face of it, seem like an ideal solution to a particular problem. However, chindōgu has a distinctive feature: anyone actually attempting to use one of these inventions would find that it causes so many new problems, or such significant social embarrassment, that effectively it has no utility whatsoever. Thus, chindōgu are sometimes described as "unuseless" – that is, they cannot be regarded as 'useless' in an absolute sense, since they do actually solve a problem; however, in practical terms, they cannot positively be called "useful."
Literally translated, chindōgu means unusual (珍 chin) tool (道具 dōgu). The term was coined by Kenji Kawakami, a Japanese investor and editor of the magazine "Mail Order Life." Dan Papia then introduced it to the English-speaking world and popularized it as a monthly feature in his magazine, Tokyo Journal, encouraging readers to send in ideas. Kawakami and Papia collaborated on the English language book 101 Unuseless Japanese Inventions: The Art of Chindōgu, first edition 1995. The popular success of this book prompted a follow-up, 99 More Unuseless Japanese Inventions, which was published a few years later. Together, the books have sold nearly a quarter of a million copies in Japan alone, and have been translated into most of the major world languages. A website (Chindogu.com) was established in 1997 and proved instantly popular, allowing chindōgu enthusiasts from around the world to post their own chindōgu ideas. Examples from the books include:
- a combined household duster and cocktail-shaker, for the housewife who wants to reward herself as she's going along;
- the all-day tissue dispenser, which is basically a toilet roll fixed on top of a hat, for hay fever sufferers;
- duster slippers for cats, so they can help out with the housework;
- the all-over plastic bathing costume, to enable people who suffer from aquaphobia to swim without coming into contact with water.
There are three key tenets to bear in mind in designing a chindōgu. The principal among these are: (a) it has to be possible to make (i.e., it has to actually exist), in spite of its absurdity; (b) it has to remain in the public domain (i.e., it cannot be given a patent); and (c) it must not be exclusively a vehicle for humor, or the warped satirical worldview of the inventor. There is frequently humor in a chindōgu, of course, but this should properly be regarded as incidental, rather than as an end unto itself.
In spite of the stipulation that chindōgu should not be used for satirical ends, Kawakami himself does appear to regard them as a kind of antidote to consumerism, and the Western obsession with making life as 'easy' as possible. He describes chindōgu as "invention dropouts," anarchically brilliant ideas that have broken free from "the suffocating historical dominance of conservative utility." One might wish to design chindōgu for a number of reasons: for example, to improve one's mental sharpness; to develop them as an art form; or simply to revel in a purely creative act without having to worry about utility or making money.
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