A click-to-donate site is a website where users can click a button to generate a donation for a charity or cause. The money for the donation comes from advertisers whose banners are displayed each time a user clicks the button. While not directly contributing (though many sites offer additional ways of support), visitors are making a difference in the sense that, had they not visited, no donation would have been given.
In most cases, the donation generated by each user only amounts to a few cents, but the goal is to accumulate enough clicks to add up to a significant amount.
Many charities launched this style of program in the late 1990s. However, the constriction of online advertising spending around 2001 following the dot-com collapse caused many sites to be closed. Yet there are still many which are in operation.
FreeRice is a website where users play various educational, multiple-choice games to raise money to fight world hunger. The games include English vocabulary (the game the site began with), multiplication tables, pre-algebra, chemistry (basic and intermediate), English grammar, basic foreign language vocabulary for English speakers (French, German, Italian, and Spanish), geography (world capitals and country identification), and art. As of May 2009, FreeRice has donated more than 60 billion grains of rice (roughly 1,700 metric tons or 3.75 million pounds).
Bhookh.com is a click-to-donate site which is operated by Mumbai based Vikas Sutaria. It provides a cup of staple food for every unique click (per day) of the donate button. The website's objective is "To provide, using the Internet, staple food to chronically hungry Indians so as to enable them to survive, learn and work. It works in accordance with UN World Food Program.
TheBigTest.org is a click-to-donate site which allows the user to donate for free while answering multiple choice questions in various subject areas. A teaspoon of Oral Rehydration Solution is generated for every correct answer. It works in accordance with the international aid agency GOAL.
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