related topics
{company, market, business}
{@card@, make, design}
{game, team, player}
{film, series, show}
{food, make, wine}
{woman, child, man}
{system, computer, user}
{area, community, home}
{album, band, music}

Hasbro (NASDAQHAS) is an American multinational toy and boardgame company. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island, United States. The majority of its products are manufactured in East Asia.



In 1923,[1] two brothers—Henry and Helal Hassenfeld—founded Hassenfeld Brothers, a textile remnant company in Hasbrouck Heights, New Jersey. Over the next two decades, the company expanded to produce pencil cases and school supplies.

In the 1940s, Hassenfeld Brothers produced doctor and nurse kits, its first toys. Hassenfeld Brothers' first toy hit was Mr. Potato Head, which the company purchased from inventor George Lerner in 1952. The toy was a smash success. In 1964, Hassenfeld Brothers produced the G.I. Joe toy, which they termed an "action figure" in order to market the toy to boys who wouldn't want to play with "dolls." The company shortened its name to Hasbro Industries in 1968. The company's promotional efforts included the catchphrase "Boy Oh Boy! It's A Hasbro Toy!" in television commercials and prints ads.

In 1983, Hasbro produced another successful toy franchise, My Little Pony. The company acquired the Milton Bradley Company in 1984, bringing The Game of Life, Candy Land, Twister, Chutes and Ladders and Yahtzee into the Hasbro fold, and found continued success in 1984 with the release of the first Transformers toys. The Transformers Jumpstarters toys were the subject of a lawsuit by Hasbro in 1985 where they sued a toy manufacturer for selling toys based on their design. Hasbro won the suit.[4].

In 1985 CBS Toys (including the Sesame Street Child Guidance label) was purchased. In 1986, Hasbro acquired Playskool, which purchased Mr. Potato Head from Hasbro that year. Parker Brothers was purchased by Hasbro in 1991, and with it Monopoly, the most successful commercial board game of all time.

Full article ▸

related documents
Economy of Guinea-Bissau
European Bank for Reconstruction and Development
Economy of the Isle of Man
Economy of Mauritania
Economy of Tuvalu
World Food Programme
IG Farben
Credit money
Communications in Sudan
Economy of Chad
Economy of Kiribati
Big Business
Bunge Limited
Economy of the United States Virgin Islands
France Télécom
Economy of Guam
Government-granted monopoly
Panasonic Corporation
Market capitalization
Economy of the Bahamas
Economy of Switzerland
Economy of Ethiopia
Ronald Coase