Hostess (brand)

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Hostess is a brand of Hostess Brands in the United States, known for its line of snack foods, such as Twinkies, CupCakes, Chocodiles, Ding Dongs, Ho Hos, Suzy Q's, Sno Balls, Zingers, Donettes (pronounced 'don-its'), Mini Muffins, Hostess Fruit Pies, Pudding Pies, and Doughnuts.

Hostess' signature CupCakes - with their distinctive seven vanilla "squiggles" swirling atop a layer of chocolate icing - are reputed by their maker to be the best selling snack cake in history.[1]


Historical background

In 1925, the Taggart Bakery was selling a new brand of white bread called Wonder Bread. The Continental Baking Company purchased Taggart and began selling Wonder Bread nationwide, and invented Hostess Cakes as an additional brand to increase the company's popularity with retail vendors.

Interstate Bakeries Corporation purchased the Continental Baking Company in 1995.

In Canada, Vachon, owned by Saputo (and not affiliated with Interstate), owns the rights to the Hostess trademarks.

Comic book advertisements

From 1975 until 1982, Hostess ran an advertisement campaign in American comic books. These advertisements featured popular heroes from DC Comics and Marvel Comics like Batman, Superman, and Spider-Man in one page mini-adventures. Each of these adventures was resolved with Hostess products. For example, in the original ad, after being unable to subdue a mummy, Batman pacifies him by giving the mummy Twinkies. Other ads would have the protagonist outwitting the antagonist with the pastries, such as the Hulk preparing to strangle a trio of revolutionaries, but a little boy says that is too violent and instead recommends giving them Hostess Fruit Pies, or Batman outwitting a gourmet villain who is kidnapping chefs by paying a ransom in Hostess Cupcakes instead of money, which causes the villains to voluntarily surrender. Subsequent ads included myriad characters from various publishing houses including Casper the Friendly Ghost, Richie Rich, and various members of the Archie Comics gang as well as Gold Key and Whitman comics licensed characters such as Tweety and Sylvester and The Road Runner. The Archie Comics character Josie is the Hostess champ with well over 25 ads to her credit, frequently as a back-cover to many issues in the late-1970s and early -1980s. This has, however, been a target of parody among comics.


External links

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