International broadcasting

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International broadcasting is broadcasting that is deliberately aimed at a foreign, rather than a domestic, audience. It usually is broadcast by means of longwave, mediumwave, or shortwave radio, but in recent years has also used direct satellite broadcasting and the Internet as means of reaching audiences.

Although radio and television programs do travel outside national borders, in many cases reception by foreigners is accidental. However, for purposes of propaganda, transmitting religious beliefs, keeping in touch with colonies or expatriates, education, improving trade, increasing national prestige, or promoting tourism and goodwill, broadcasting services have operated external services since the 1920s.


Reasons for international broadcasting

Broadcasters in one country have several reasons to reach out to an audience in other countries. The examples given below are not meant to be exhaustive, but are illustrative.

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