John Baskerville

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John Baskerville (28 January 1706 – 8 January 1775) was an English businessman, in areas including japanning and papier-mâché, but he is best remembered as a printer and typographer.



Baskervillle was born in the village of Wolverley, near Kidderminster in Worcestershire and was a printer in Birmingham, England. He was a member of the Royal Society of Arts, and an associate of some of the members of the Lunar Society. He directed his punchcutter, John Handy, in the design of many typefaces of broadly similar appearance.

John Baskerville printed works for the University of Cambridge in 1758 and, although an atheist, printed a splendid folio Bible in 1763. His typefaces were greatly admired by Benjamin Franklin, a printer and fellow member of the Royal Society of Arts, who took the designs back to the newly-created United States, where they were adopted for most federal government publishing. Baskerville's work was criticized by jealous competitors and soon fell out of favour, but since the 1920s many new fonts have been released by Linotype, Monotype, and other type foundries – revivals of his work and mostly called 'Baskerville'. Emigre released a popular revival of this typeface in 1996 called Mrs Eaves, named for Baskerville's wife, Sarah Eaves.

Baskerville also was responsible for significant innovations in printing, paper and ink production. He developed a technique which produced a smoother whiter paper which showcased his strong black type. Baskerville also pioneered a completely new style of typography adding wide margins and leading between each line.[1]

Baskerville, an atheist, was buried at his own request, in unconsecrated ground in the garden of his house, Easy Hill. When a canal was built through the land his body was placed in storage in a warehouse for several years before being secretly deposited in the crypt of Christ Church (demolished 1899), Birmingham. Later his remains were moved, with other bodies from the crypt, to consecrated catacombs at Warstone Lane Cemetery. Baskerville House was built on the grounds of Easy Hill.


A Portland stone sculpture of the Baskerville typeface, Industry and Genius, in his honour stands in front of Baskerville House in Centenary Square, Birmingham. It is by local artist David Patten.[2]

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