Lisa Beamer

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Lisa Beamer is the widow of Todd Beamer, a victim of the United Flight 93 crash as part of the September 11, 2001 attacks in the United States.

In 2003, Todd Beamer's widow Lisa, along with co-author Ken Abraham, wrote a book about Todd and her attempts to deal with her grief over his death, Let's Roll!: Ordinary People, Extraordinary Courage.[1]

The book is about Todd and Lisa's life before the crash and her life after the crash. Royalties from the book were donated to the Todd M. Beamer Foundation (since renamed Heroic Choices), which was founded in 2001 by Lisa Beamer and others to build resiliency in children who have suffered trauma.[2]


Lisa Beamer has been subject to some minor controversy in the years since her husband's death. She has been accused of trying to profit from her husband's death after it was learned that on December 4, 2001, she applied for a trademark on the phrase "Let's Roll". The Todd M. Beamer Foundation has since licensed the use of the phrase to Wal-Mart, the Florida State football team, and others.

In addition to the controversy surrounding the trademark registration, the public financial records of the non-profit Todd M. Beamer Foundation (now known as Heroic Choices) have come under scrutiny for taking in more money than was delivered in services. According to Heroic Choices, from 2001 through 2004 the foundation used 53% of its proceeds to fund its programs, falling short of the Better Business Bureau's Standards for Charity Accountibility, which state that program activity should account for at least 65% of charity expenses.[2]


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