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{system, computer, user}
{company, market, business}
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{film, series, show}
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Rovi Corporation is a globally-operating, US-based company that provides guidance technology, entertainment data, copy protection, industry standard networking and media management technology for digital entertainment devices and services. Its customers include consumer electronics manufacturers, cable television and satellite television operators, movie studios and online entertainment portals and content distributors.[1]

Rovi was known as Macrovision Solutions Corporation (Macrovision) until it changed its name in July 2009.[2]



Rovi was established under the name Macrovision Corporation in 1983. The 1984 film The Cotton Club was the first video to be encoded with Macrovision technology when it was released in 1985. By the end of the 1980s, most major Hollywood studios were utilizing their services. The technology was extended to DVD players and other consumer electronic recording and playback devices such as digital cable and satellite set-top boxes, digital video recorders, and personal media players. Macrovision subsequently introduced products and services for facilitating access control and secure distribution of other forms of digital media, including music, video games, Web text and graphics, and computer software.

However, with the acquisition of Gemstar-TV Guide on May 2, 2008 in a cash-and-stock deal worth about $2.8 billion, the company began developing guidance technology for the TV and cable and satellite industry.

After the announcement of the intent to acquire Gemstar-TV Guide, Rovi Corporation completed additional transactions to move its business out of the software licensing market and into entertainment technology market. On February 14, 2008, Thoma Cressey Bravo and then, Macrovision Corporation announced that an affiliate of TCB had entered into a definitive agreement to acquire Macrovision's Software Business Unit in a cash transaction valued at approximately $200 million. The transaction was closed on April 1, 2008. The transaction would convert Macrovision's Software Business Unit into a stand-alone software company following the close of the transaction, which included FLEXnet, InstallShield, Adminstudio family of products. Mark Bishof, Macrovision's Software Business Unit's Executive Vice President and General Manager, would assume the role of CEO for the stand-alone software company following the close of the transaction.[3] On the day the acquisition was completed, the standalone company was named Acresso Software.[4]

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