Mainstream

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Mainstream is, generally, the common current thought of the majority. [1] However, the mainstream is far from cohesive; rather the concept is often considered a cultural construct[citation needed]. It is a term most often applied in the arts[citation needed] (i.e., music, literature, and performance). This includes:

As such, the mainstream includes all popular culture, typically disseminated by mass media. The opposite of the mainstream are subcultures, countercultures, cult followings, and (in fiction) genre. Additionally, mainstream is sometimes a codeword used for an actual ethnocentric or hegemonic subculture point of view, especially when delivered in a culture war speech. It is often used as a pejorative term because hipsters look down upon those who know less about the intricacies of underground and garage bands than the vast majority of the population cares to know about. Pejorative actions towards mainstream members of the population are usually referred to as "Total Carrboro Moves" after a blog founded in Carrboro, North Carolina, a town that embodies hipster subculture. In the United States, mainline churches are sometimes referred to synonymously as "mainstream."[2][3]

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In film

Mainstream films can best be defined as commercial films that have a wide release and play in first run theatres (A movie theater that runs primarily mainstream film fare from the major film companies and distributors, during the initial release period of each film). Being sold at popular stores, or more typically, at general stores can also be an indicator. Hollywood movies are usually considered mainstream and blockbusters are also mainstream films. The boundary is vague. Mainstream suggests middle-of-the-road and implies commercial viability, sometimes implying that the commercial viability is tantamount to a loss of artistic creativity. The opposite of mainstream film may be experimental film, art film or cult film[citation needed].

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