Music radio

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Music radio is a radio format in which music is the main broadcast content. After television replaced old time radio's dramatic content, music formats became dominant in many countries. Radio drama and comedy continue, often on public radio.

Music drives radio technology, including wide-band FM and modern digital radio systems such as digital radio mondiale.

Contents

How it works

The radio station provides programming to attract listeners, and profits by selling advertising. Young people are targeted by advertisers because their product preferences can be changed more easily. Therefore, the most commercially successful stations target young audiences.

The programming usually cycles from the least attractive item, to most attractive, followed by commercials. The purpose of this plan is to build listener interest during the programming.

Because dead air does not attract listeners, the station tries to fill its broadcast day with sound. Audiences will only tolerate a certain number of commercials before tuning away. In some regions, government regulators specify how many commercials can be played in a given hour.

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