Panasonic (brand)

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Panasonic (パナソニック Panasonikku) is an international brand name for Japanese electric products manufacturer Panasonic Corporation (パナソニック株式会社 Panasonikku Kabushiki-gaisha?) (formerly known as Matsushita Electric Industrial Co., Ltd. (松下電器産業株式会社 Matsushita Denki Sangyō Kabushiki-gaisha?)) Under this brand the company sells plasma and LCD display panels, DVD recorders and players, Blu-ray Disc players, camcorders, telephones, vacuum cleaners, microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers (under the sub-brand Toughbook), portable CD, analog tape decks and home stereo equipment, fax machines, scanners, printers, electronic white-boards, electronic components and semiconductors, all of which are marketed under their slogan "Ideas for Life."

On January 10, 2008, Matsushita announced that it intends to change the company name to Panasonic Corporation, effective October 1, 2008. The proposal to change the company's name was approved at the firm's annual shareholder's meeting on June 26.[1] As of October 1, 2008, the company changed its name to Panasonic Corporation. Non-audio/visual products (mostly home appliances) used to be branded with "National" (ナショナル National?) in Japan are now marketed under the Panasonic brand.


The Panasonic brand was created by Matsushita in 1955 for the Americas region because the National brand was already registered by others.[2][3] The Panasonic brand was created from the elements "pan" meaning "all" combined with "sonic" meaning "sound", because it was first used for audio equipment.

Based on 2004 annual sales of electronics, Matsushita is the largest Japanese electronics maker ahead of Hitachi Ltd. Within the category of white goods, Matsushita is the world’s largest manufacturer.[citation needed] In the past, due to its imitation tactics Matsushita has been ridiculed in Japan as "Maneshita" ("mane" means imitation), but in fact Matsushita does vast amounts of its own product planning, research and development.

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