Prime time

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Prime time or primetime is the block of programming on television during the middle of the evening.

The term prime time is often defined in terms of a fixed time period, for example, from 7:00pm to 9:00pm or 8:00 pm to 11:00 pm.

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Timeslot's relationship to radio and TV revenue

Prime time is the daypart (block of a day's programming schedule) with the most viewers and is generally where television networks and local stations reap much of their advertising revenues. The Nielsen ratings system is explicitly designed for the optimum measurement of audience viewership by dayparts with prime time being of most interest. Most people tend to watch television at prime time because most people who are usually tired coming home from work or school tend to watch TV, usually right after dinner.[citation needed] This is usually the main reason for the high ratings for TV programming at this time, as well as the attractiveness of the timeslot for advertisers.[citation needed]

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