NLP and science
Milton H. Erickson
The term reframing designates a communication technique which has origins in family systems therapy and the work of Virginia Satir. Milton H. Erickson has been associated with reframing and it also forms an important part of Neuro-linguistic programming. In addition, provocative therapy uses reframing with an emphasis on humor.
Another meaning or another sense is assigned by reframing a situation or context, thus sees a situation in another frame. A frame can refer to a belief, what limits our view of the world. If we let this limiting belief go, new conceptions and interpretation possibilities can develop.
Psychotherapists trained in the reframing by communication attempt to let scenes appear in another point of view (frame) so that someone feels relieved or is able to deal with the situation better.
An example of this is the reframing of the role as a passive victim (“the craze overcomes me”) into an active role, from which different decisions than so far can be made (“can you now see the situations out, in which you decide your course of action?”). Other examples are the reinterpretation of the negatively noticed behavior (“my mother constantly interferes into my life.”) in a positive (“your mother would like to thus protect you”), or a sensitization going by that “a well meant” behavior releases negative effects with the target object.
Anthony Robbins wrote, "A signal has meaning only in the frame or context in which we perceive it."  For example, if a person is resting in bed and hears his bedroom door open, exactly the same noise will have two totally different meanings to him and evoke drastically different reactions depending on whether (1) he is alone in a locked house, or (2) he had previously invited his friend over and left the back door to his house unlocked. According to Anthony Robbins:
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