White City, London

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Coordinates: 51°30′45″N 0°13′28″W / 51.5126°N 0.2245°W / 51.5126; -0.2245

White City is a district in the London Borough of Hammersmith and Fulham, to the north of Shepherd's Bush. Today, White City is home to the BBC Television Centre and BBC White City, and Loftus Road stadium, the home of football club Queens Park Rangers FC.



The area now called White City was level arable farmfields until 1908, when it was used as the site of the Franco-British Exhibition and the 1908 Summer Olympics. In 1909 the exhibition site hosted the Imperial International Exhibition and in 1910, the Japan-British Exhibition. The final two exhibitions to be held there were the Latin-British (1912) and the Anglo-American (1914). During this period it was known as the Great White City due to the white marble cladding used on the exhibition pavilions, and hence gave its name to this part of Shepherd's Bush.

The White City Stadium in the north of the area, known as the Great Stadium, was officially opened by King Edward VII on April 27, 1908 for the Olympics. After the Olympics, it continued to be used for athletics until 1914, and was later turned into a greyhound racing track, although it was also used for short periods by Queens Park Rangers football club, and for other sports. It hosted one match during the 1966 World Cup. The stadium was demolished in 1985 to make way for the BBC White City building. Today, the 1908 Olympics are commemorated with a list of athletes inscribed on the side of the BBC Broadcast Centre Building, and the athletics finish line is marked in the paving outside the building.

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