Wired (magazine)

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Wired is a full-color monthly American magazine and on-line periodical, published since March 1993, that reports on how technology affects culture, the economy, and politics. Owned by Condé Nast Publications, it is published in San Francisco, California.

It now has two international editions: Wired UK and Wired Italia.

Wired's editorial stance was originally inspired by the ideas of Canadian media theorist Marshall McLuhan, credited as the magazine's "patron saint" in early colophons.

From 1998 to 2006, Wired magazine and Wired News (which publishes at Wired.com) had separate owners. However, throughout that time, Wired News remained responsible for reprinting Wired magazine's content online, due to a business agreement made when Condé Nast purchased the magazine (but not the website). In July 2006, Condé Nast announced an agreement to buy Wired News for $25 million, reuniting the magazine with its website.

Wired is known for coining new terms, such as "the long tail"[1] and "crowdsourcing".[2]



The magazine was founded by American journalist Louis Rossetto and his partner Jane Metcalfe in 1993 with initial backing from software entrepreneur Charlie Jackson and eclectic academic Nicholas Negroponte of the MIT Media Lab, who was a regular columnist for six years, through 1998 and wrote the book Being Digital. The founding designers were John Plunkett and Barbara Kuhr (Plunkett+Kuhr), beginning with a 1991 prototype and continuing through the first five years of publication, 1993–98.

Wired was a great success at its launch and was lauded for its vision, originality, innovation and cultural impact.[citation needed] In its first four years, the magazine won two National Magazine Awards for General Excellence and one for Design.

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