DESCRIPTION: The Public Perspective on the Arts and Culture Survey was conducted through face to face interviews with a sample of Winston-Salem, North Carolina residents older than 17. The survey measured childhood arts exposure, adult arts participation, leisure activities, and attitudes towards the arts and arts funding.
RESEARCHER AND DATA: Conducted by the National Research Center for the Arts, an affiliate of Louis Harris and Associates, Inc.
SAMPLE: Data were collected in face-to-face interviews with a cross-sectional sample of 753 Winston-Salem residents, aged 18 and over, in April, 1974.
DATA: Demographic indicators include gender, education (9 categories), age (8 categories), income (8 categories), and marital status (5 categories). Occupations of employed respondents were coded in 8 categories. Respondents were also asked their race/ethnicity. This survey measured cultural and leisure activities, preferences, and community opportunities for the arts in Winston-Salem. Respondents were asked in-depth questions about their childhood exposure to the arts, their cultural background, and current attitudes regarding appreciation of music, theater, movies, ballet, opera, museums, visual arts, community resources, financial support for the arts, and sports and vacation activities related to the arts.
FOR TAPE, CODEBOOK AND INFORMATION:
Institute for Research in Social Sciences
Louis Harris Data Center
Campus Box #3355
University of North Carolina
Chapel Hill, NC 27599
(919) 962-0517