Lawrence McGill

Director of Research and Planning for the Cultural Policy and the Arts National Data Archive (CPANDA)
lmcgill@princeton.edu

Lawrence T. McGill is director of research and planning for the Cultural Policy and the Arts National Data Archive (CPANDA), the country's first digital archive of research data on the arts and culture. CPANDA is funded by the Pew Charitable Trusts, and jointly administered by Princeton University's Firestone Library and the Princeton University Center for Arts and Cultural Policy Studies.

McGill was formerly director of research for The Freedom Forum, a nonpartisan, international foundation dedicated to promoting public understanding of First Amendment freedoms. With The Freedom Forum, he conducted the annual State of the First Amendment survey, research studies on improving newsroom diversity, and numerous polls on public attitudes toward the news media.

Previously, he was director of research for The Freedom Forum's Media Studies Center at Columbia University, where he also administered the Media Studies Center's residential fellows program. Before that, he was manager of news audience research at NBC, where he conducted research that led to the development of Dateline NBC and numerous audience studies for other NBC news programs, including NBC Nightly News with Tom Brokaw. McGill has taught at the Medill School of Journalism and in the department of sociology at Northwestern University. He also served on the research faculty of Northwestern's Center for Urban Affairs and Policy Research.

McGill has published articles and reports in the fields of media studies, education and sociology. A member of the American Association for Public Opinion Research, McGill earned his Ph.D. in sociology at Northwestern University and holds an undergraduate degree in mathematics from the University of Oklahoma.