According to the Classical Music Consumer Segmentation Study 2002: National Survey, which was sponsored by The Knight Foundation and conducted by Audience Insight LLC, approximately 16% of adults in the United States attended a classical music concert in the 12 months prior to the survey.

According to the Classical Music Consumer Segmentation Study 2002: National Survey, a study sponsored by The Knight Foundation and conducted by Audience Insight LLC, approximately 16% of adults in the United States attended a classical music concert in the 12 months prior to the survey.

How does educational level correspond to attendance at classical music concerts?

The likelihood of attending a classical music concert appears to rise significantly in relation to educational attainment. For example, approximately 40% of adults who have attended graduate school had attended a classical music concert 12 months prior to the survey compared with 25% of those with a college degree and 21% of those who had attended some college. In contrast, only about 8% of adults with a high school education or less had attended a classical music concert in the prior 12 months.

Does age affect attendance at classical music concerts?

According to the survey, age has only a marginal relationship with the likelihood that adults will attend classical music concerts. Of adults in the 55-64 age group, 19% indicated that they attended a classical music concert in the 12 months prior to the survey. Approximately the same percentage of adults in the 18-34 age group (18%), 45-54 age group (17%) and 65-74 age group (17%) attended a classical music concert over the same time frame. In contrast, the only about 13% of those in the 35-44 and 75 and over age groups had attended a classical music concert in the year prior to the survey.

Does the number of children in a household influence attendance of classical music concerts?

Another interesting question is whether households with children are more or less inclined to attend classical music concerts. According to the survey 18% of adults with children in the household had attended a classical music concert 12 months prior to the survey compared with 14% of those with no children in the household.

Explore these and other questions through FACTOID. Other questions that might be analyzed include:

• How does income, marital status or gender affect attendance at classical music concerts?
• Are there differences in the attendance rates of classical music concerts when compared to jazz concerts, operas, ballets, stage plays, musical theatre, or art museums?
• How do people hear about classical music concerts and obtain tickets?