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Business Proposal
What is Green Light?
Green Light Magazine, produced entirely by Princeton undergraduates, will encourage reflection on the unique Princeton experience. Moving conversation out of precepts and taprooms, out of stereotypes and complacency, Green Light will provoke campus-wide dialogue and invigorate a more active engagement with the important issues facing the Princeton community.
Why another Princeton publication?
Existing campus publications report daily events at Princeton or offer political insights on the world at large, but Princeton life deserves a more thoughtful and critical examination. Green Light will explore the components of Princeton life in a fresh, incisive, and personal way.
How will Green Light accomplish this goal?
Green Light will accomplish its goals by weaving together five types of writing: introspective op-ed articles, perceptive investigative journalism, faculty/alumni essays, creative writing, and critical reviews of cultural activities at Princeton. Green Light will also accept art and poetry by submission. See “table of contents” for how these elements are structured together.
Editorial Opinion Pieces
“Up-Campus, Down-Campus” will include a series of opinion pieces written by undergraduates that focus on topical campus issues. Ranging from the serious to the comic in tone, these articles will highlight each writer’s unique perspective, while aiming to initiate campus-wide discussion.
Investigative Journalism
Investigative journalism, written by Green Light’s staff writers and other undergraduates, will explore the history and inner-workings of various clubs, people, and organizations that play major roles in the campus community. By striving to challenge many of the campus’ most commonly-held stereotypes and assumptions, these articles will offer a more dynamic look at some of Princeton’s most famous (and infamous) groups and institutions.
Faculty and Alumni Articles
Green Light will include articles and essays for both faculty and alumni contributors. This feature not only taps into the rich insights of the men and women who have shaped Princeton’s unique culture, but it also provides the current Princeton student body with a sense of its own participation in the ever-evolving legacy of the University.
Creative Writing, Poetry, and Art Submission
By publishing creative writing, art, and poetry, Green Light brings the voices of Princeton’s talented writers and artists into our examination of Princeton culture.
Printing and Distribution
Green Light will be thirty to thirty-five pages in length, printed in full color, and issued four times during its inaugural year.
Approximately 10,000 copies of each issue will be printed: enough to reach every dorm room and faculty mailbox on Princeton’s campus as well as the residences of over 4,000 alumni.
In the long run, paid subscriptions will be mailed to all interested alumni.
Green Light will also be available in its entirety on the internet.
Financials
To ensure the first full year of production, we are looking for $45,000 of start-up capital.
Green Light will solicit advertisements from both local businesses and national corporations.
Advertising
With guidance from Shape magazine’s publisher Diane Newman, New York Magazine’s former Editor-in-Chief Caroline Miller, and New York Magazine’s deputy editor Jonathan Gluck, Green Light is currently creating a start-up Media Kit in order to solicit advertisements.
Contributing Faculty Members
Su Friedrich: Filmmaker; Member of the Council of the Humanities; Professor of Visual Arts.
Carol Sanger: Woodrow Wilson School of Public Policy Visiting Research Scholar; Barbara Aronstein Black Professor of Law at Columbia Law School.
Jordan Ellenberg: Assistant Professor of Mathematics; contributor for Slate Magazine.
Robert George: Director of the James Madison Program in American Ideals and Institutions; Professor of Politics.
Deborah Nord: Member of the Women and Gender Studies Committee; Professor of English.
Evan Thomas: Visiting Professor of Journalism; Assistant Managing Editor of Newsweek.
Cornel West: Class of 1943 University Professor of Religion.
Fred Hitz: Lecturer of Public and International Affairs in the Woodrow Wilson School of Public Policy; Director of the Project on International Intelligence.
Patricia Fernandez-Kelley: Professor of Sociology; appointment in the Office of Population Research.
Demographics
Prestige

For the past 4 years, Princeton University has been ranked the #1 undergraduate university in the country by US News and World Report. As such, advertisement in, or sponsorship of a Princeton University publication immediately connects you to that legacy of academic excellence.
Faculty

With 9 Nobel Lauraetes and 19 Macarthur fellows, the Princeton University faculty is one of the most highly revered and well- respected University faculty in the nation.
Alumni
Princeton alumni gave $36 million to the University. Leading the country with 61% participation, they are dedicated to their alma mater.

Famous Alumni
Initially, Green Light Magazine will be mailed to a select group of 5,000 alumni, all of whom possess a significant amount of power, prestige, and influence in their communities. Included among these are:
Elected politicians
Bill Bradley A.B. 1965 - Former U.S. Senator, former basketball star,
member of the Basketball Hall of Fame
Bill Frist A.B. 1974 - Senate Majority Leader
Jim Leach A.B. 1964 - US Congressman
Paul Sarbanes A.B. 1954 - US Senator
Eliot Spitzer A.B. 1981 - NY State Attorney General
Government / Law / Public policy
James Baker A.B. 1952 - Secretary of State under George H. W. Bush
Frank Carlucci A.B. 1952 - Secretary of Defense under Ronald Reagan
William Colby A.B. 1940 - director of the CIA under Presidents Richard
M. Nixon and Gerald Ford
Ralph Nader A.B. 1955 - Consumer advocate, Green Party presidential
candidate
Richard Perle M.A. 1967 - neo-conservative policy expert
Donald Rumsfeld A.B. 1954 - Secretary of Defense under Gerald Ford
and George W. Bush
George Shultz A.B. 1942 - Secretary of State under Ronald Reagan
Business
Jeff Bezos B.S.E. 1986 - founder of Amazon.com
Steve Forbes A.B. 1970 - Businessman and publisher of Forbes
magazine
Meg Whitman A.B. 1977 - CEO of eBay
Economics
Gary Becker A.B. 1951 - Nobel laureate in Economics 1992
Alan Blinder A.B. 1967 - Economics professor, member of the Federal
Reserve during the Clinton Administration
James Heckman Ph.D 1971 - Nobel laureate in Economics 2000
Michael Spence A.B.1966- Nobel laureate in Economics 2001
Mathematics/Science
John Nash, PhD 1950 - Winner of the 1994 Nobel Prize in
economics for the Nash equilibrium.
Richard Smalley Ph.D 1974 - Nobel laureate in Chemistry 1996
Steven Weinberg Ph,D 1957 - Nobel laureate in Physics 1979
Engineering/Technology
Hal Abelson, A.B. 1969 - directed implementation of the Logo
programming language for the Apple II, Professor of Electrical
Engineering and Computer Science at MIT
Charles “Pete” Conrad, B.S.E. 1953 - astronaut, third man to walk on
the moon
Brian Kernighan Ph.D 1969, electrical engineering. Professor,
computer science. Co-inventor of the awk programming language,
and co-author of the textbook, The C Programming Language.
Robert Tarjan - computer scientist, inventor of many algorithms
related to graph theory. Winner of the 1986 Turing award
Literature
Ian Caldwell A.B. 1998 - co-authored the recent book The Rule of Four,
set on the Princeton campus.
Frederick Buechner A.B. 1947 - Pulitzer Prize-nominated author
David Remnick A.B. 1981 - New Yorker Magazine editor
Entertainment
Dean Cain A.B. 1988 - actor, played Superman in the television series
Lois and Clark: The New Adventures of Superman.
David Duchovny A.B. 1982 - actor best known for his role in The XFiles
Charlie Gibson A.B. 1965 - TV morning show host
Brooke Shields A.B. 1987 - actress
Other
Neil Rudenstine A.B. 1955 - former president of Harvard
George Rupp A.B. 1964 - former president of Columbia University
Ruth J. Simmons Hon. 1998 - first black president of an Ivy League
school and first female president of Brown University
Graduates
With an average out of college income that is 40% higher than the national average, recent Princeton graduates have more disposible income than the majority of their peers.
Among Princeton Graduates, the most popular fields of employment include investment banking, consulting, education, and computer software.
Diversity

Hailing from all 50 states and 60 foreign countries, Princeton undergraduates will bring their spending habits across the entire world.
2004 Rate Card

Advertising Terms & Conditions
1. Publisher reserves right to decline or cancel any advertisement at any time.
2. Advertisers assume all responsibility and liability for content of all advertisements printed and claims against the publisher.
3. Publisher is not responsible for printing key errors.
4. Publisher is not liable for failure to publish or circulate any issue in the event of circumstances beyond publisher’s control.
5. Publisher reserves right to change rates, schedules, and production data stipulated on this rate card.
6. All advertising contract position clauses are considered requests.
7. For more information contact Andrew Perlmutter at glmag@princeton.edu
Digital Electronic Files
Our production department requests that ads be supplied as electronic files. Electronic file requirements are as follows:
Microsoft Windows-Based files
Adobe InDesign CS
Collect for output include all art, photo, and font files used by document
Adobe Photoshop CS
Adobe Illustrator CS
File sent via disk - Zip Disk or CD Rom in Windows format
Fonts - Use postscript fonts, not True Type fonts. Submit on disk all screen and printer fonts used in art, logos, and layout
Artwork - must be supplied at 300 dpi or higher TIFF or PDF image. Use CMYK colors (not Pantone or RGB)
Photos - must be CMYK color, tiff or pdf format- 300 dpi or higher. We are not responsible for color correction of photos supplied digitally.
Image Areas for Submitted Digital Elecronic File Ads
Full Page bleed .............. 8- 3/4” W x 11- 1/4” H
Full Page non-bleed ..... 8-1/4” W x 10-3/4” H
1/3 Pg. non-bleed ........ 2-5/8” W x 10-3/4” H
1/2 pg. non-bleed ............... 4” W x 10-3/4” H
1/2 pg. non-bleed ........ 8-1/4” W x 5-1/4” H
•Mail files on Windows Zip disk or CD to:
Green Light Magazine
Room 406, 48 University Place
Princeton, NJ 08544
phone (412)370-1885
fax (412)692-5946
email: glmag@princeton.edu
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