February 21, 2001: Features

Paying the price for Sports
Bowen's new book questions the value of college athletics

In their 1998 book The Shape of the River, former Princeton president William G. Bowen *58 and former Harvard president Derek Bok examined a set of 90,000 alumni, from classes entering 30 selective colleges and universities throughout the country in 1951, 1976, and 1989, to assess the impact of race-sensitive admission policies.

In the Big Leagues
It isn't all fun and games for executives in today's pro sports leagues

by Matt Golden and Dan White

Sport is no longer simply about competition; it's about event presentation, stadium financing, television contracts, player egos, public expectations, market size, sponsorships, and revenue sharing.