Web Exclusives: Alumni Spotlight Julie
Julie Anderson 84, Brooke Shields
89, and Karen Magee 83 pose at the 13th annual GLAAD
Media Awards in San Francisco. Anderson is GLAAD's director
of development, Shields was a special honoree at the event,
and Magee is cochair of the organization's board of directors.
February 26, 2003:
Change Agent Julie Anderson 84 promotes fair depiction
of gays and lesbians
Although Julia Anderson '84, who is lesbian,
has never been a target of discrimination, besides being called
"dyke and other epithets," she's sensitive to homophobia.
And she's made it her career to overcome discrimination based on
sexual preferences in her role as director of development for the
Gay & Lesbian Alliance Against Defamation (GLAAD).
You might say Julie Anderson '84 has the Midas
touch. In her role as director of development for the Gay &
Lesbian Alliance Against Defamation, Anderson has boosted the organization's
annual operating budget by 300 percent.
GLAAD's mission, as described by Anderson, is
to "promote and ensure fair, accurate and inclusive representation
of people and events in all media as a means of eliminating homophobia
and discrimination based on gender identity and sexual orientation."
It is a mission made all the more attainable by Anderson's work
as a fundraiser.
Anderson first joined the GLAAD ranks as associate
director of development in 1997, and was promoted to director of
development the following year. Under her leadership, the annual
budget has grown from $2 million to over $6 million.
According to Anderson, a minimum of 75 percent
of the money raised supports GLAAD's programs. "We work with
news, entertainment and regional media from newspapers to
television news to major studio films to make sure they are
representing our lives and issues, and that those representations
are fair, accurate and inclusive," she says. The organization
also provides media and on-camera training and to members of the
gay and lesbian community.
Major initiatives in 2002 included a media campaign
to encourage the New York Times and other newspapers to print
same-sex marriage announcements. By the end of the year, a total
of 181 newspapers including The Times had begun to
run such announcements as a result of GLAAD's efforts.
As Director of Development, Anderson currently
oversees a bicoastal development team of 11 full-time staff members
in New York and Los Angeles. In addition, more than 300 volunteers
assist in the organization's fundraising efforts annually, helping
with everything from stuffing envelopes to six-figure direct solicitations.
"Development work is an art,"
she says. "It's about forging relationships, marketing the
organization's mission and accomplishments with the end goal of
getting potential supporters of the organization to financially
support the cause in a meaningful way."
Prior to working at GLAAD, Anderson worked as
a project developer and fundraiser at the L.A. Gay and Lesbian Center
for six years.
"I joined GLAAD because I wanted to
work for a national organization and I was passionate about GLAAD's
mission," she says. "I feel strongly that the media is
a powerful tool for promoting societal change."
"GLAAD is a cultural change organization
whose work is rooted in the fundamental belief that words and images
matter that they have a profound effect on the way our lives
and our community are viewed by our society," Anderson adds.
"GLAAD's work is about changing attitudes one image
at a time."
One attitude Anderson didn't have to worry about
changing was her own mother's. "When I told [her] about my
new position at GLAAD and talked about what the acronym stood for,
she stopped me at 'Alliance' and said, 'I know GLAAD, I'm a member.'"
Anderson is not the only Tiger to hold a high-profile
role in the organization. Karen Magee '83 is the cochair of GLAAD's
board of directors, and David Huebner '82, served as cochair less
than six years ago.
In addition to her full-time position at GLAAD,
Anderson is pursuing a doctoral degree in counseling psychology
in the University of Southern California's education department.
She is currently writing her dissertation, entitled "Heterosexuals'
Attitudes Toward Lesbians and Gay Men and the Attitude Functions
They Serve: Correlates, Stability and Gender Differences."
Once she has her degree in hand, Anderson will
set out to complete the 1,500 postdoctoral hours of clinical consultations
necessary to secure her license as a clinical psychologist. She
plans to continue her work at GLAAD full-time while she accomplishes
Though Anderson's work load may seem daunting,
she says she's able to maintain balance in her life by "working
"Working smart to me means analyzing
what's the most important thing to focus on; identifying, organizing
and utilizing available resources to help me create solutions; and,
delegating," she says. " I feel like I am actually able
to accomplish more now than ever."
Leading by example
As an undergraduate, Anderson majored in geological
and civil engineering. For her thesis, she mapped and analyzed the
subsurface geology of the Princeton University campus.
While at Princeton, Anderson also played on the
university's varsity basketball and softball teams. She says her
experience as an athlete has given her an appreciation for the importance
of teamwork. "Whether it was sharing the ball, or helping out
on defense, team sports at Princeton taught me about how much more
can be accomplished if we all work together."
"Playing team sports also taught me
to lead by example," she adds. "I strive to carry this
lesson through my work at GLAAD."