a PAW web exclusive column
Keeping sites trouble-free
Mark Bailey '81 makes business-to-business easy
By Rob MacKay '89
Technology has always
come easy to Mark Bailey '81. As chairman and CEO of WebPartner,
a high-tech firm that enables businesses to use the Internet more
effectively, he makes sure it comes easy to others.
"Basically, we help
people manage their Web sites and other on-line channels such as
affiliate sites," says Bailey, who majored in electrical engineering
and computer science. "Web sites are getting more mainstream,
and people are trying to do more with E-business. Thus, the sites
are getting more complex, and the opportunity to fail or get in
trouble has increased. That's where we come in. We help find, fix,
and prevent problems to keep the sites performing."
Founded in 1998, but
going full-throttle since October 1999, WebPartner was ranked by
UPSIDE magazine as a "HOT 100" company in the business-to-business
E-commerce category for the year 2000. The Silicon Valley-based
startup's client list already includes Sharper Image, SunTrust,
and Met Life, and it has created the trademarked service programs
Affiliate Advantage, SecretShoper Advantage, and WebPartner.
Now Bailey, who speaks
with a boundless enthusiasm while freely peppering his diction with
computing terminology, is poised to make the $14-million company
expand exponentially. "With the growth in the industry, this
is a very exciting time to be in this business," says Bailey,
who grew up in Sparta, New Jersey, and now lives in Los Altos, California.
"We're seeing more and more [computer] operations in the mainstream,
and all large corporations are embracing the Internet now - not
just the dot-coms. They need to have a strong E-business presence
and interact with their customers. An off-line presence is not enough."
Beyond being a proponent
of it, Bailey is keenly interested in Internet technology, and time
is on his side. In the near future, he is looking forward to a truly
global economy, where the cost of doing transactions and sharing
information with individuals on the other side of the planet is
reduced to nothing. "We're making the world a closer space
and allowing work to get done more quickly," he says. "Everything
is moving at light speed, and it's going to be fun to watch all
the changes in the coming years."
If you surf to www.webpartner.com,
make sure you notice Bailey's Tiger touch - all text information
on the site appears in orange or black.
Rob MacKay, is an editor
at Timesnewsweekly, a weekly newspaper in Queens, New York. He can
be reached at firstname.lastname@example.org.