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Readings
Report of the Defense Science Board Task Force on Strategic Communication by
Office of the Under Secretary of Defense for Acquisition, Technology, and Logistics (September 2004)
"Changing
Minds Winning Peace: A New Strategic Direction for U.S. Public Diplomacy
in the Arab & Muslim World" Report of the Advisory
Group on Public Diplomacy for the Arab and Muslim World; Edward
P. Djerejian, Chairman. (October 1, 2003)
Public diplomacy requires a new strategic direction – informed
by a seriousness and commitment that matches the gravity of our
approach to national defense and traditional state-to-state diplomacy.
Winning a war of ideas would calls for increases in funding, seamless
interagency cooperation, and a long-term commitment to seeing through
much needed reforms.
Finding
America’s Voice: A Strategy for Reinvigorating U.S. Public
Diplomacy. Report of and independent task force sponsored
by the Council on Foreign Relations (September 2003)
Despite administration efforts, anti-Americanism is more widespread
and dangerous than ever. The consequences are substantial, ranging
from the difficulty faced by the Bush administration in forming
a coalition for U.S. efforts in Iraq, to the increase of new terrorist
attacks on American interests, to strained relations with its transatlantic
partners. Specifically, the administration should: make our foreign
policy more sensitive to public diplomacy concerns; draw into our
public diplomacy effort the talent and energy of the private sector;
improve communications strategies overseas; enhance training for
U.S. ambassadors; and build Congressional support for public diplomacy.
"How
to Reinvigorate U.S. Public Diplomacy" by Stephen Johnson
and Helle Dale. The Heritage Foundation (2003)
Unless public diplomacy—as overseas public relations efforts
are called—is adequately reorganized and protected within
State’s creaky hierarchy, it will rust into oblivion until
the far-off day that the Department itself gets an overhaul.
Links
Advisory
Commission for Public Diplomacy (U.S. Department of State) Remarks,
Testimony, Press Releases, Op-Eds, and Reports.
http://www.state.gov/r/adcompd/rls/
Public Diplomacy Web Site
http://www.publicdiplomacy.org/
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