Apple III

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The Apple III (often rendered as Apple ///) is a business-oriented personal computer produced and released by Apple Computer and was intended as the successor to the Apple II series, but largely considered a failure in the market. Development work on the Apple III started in late 1978 under the guidance of Dr. Wendell Sander. It had the internal code name of "Sara", named after Sander's daughter. [2][unreliable source?] The machine was first announced and released on May 19, 1980, but due to serious stability issues that required a design overhaul and a recall of existing machines, it was formally reintroduced the following autumn.[3] It was discontinued on April 24, 1984.

The Apple III could be viewed as an enhanced Apple II — then the newest heir to a line of 8-bit machines dating back to 1976. Officially, however, the Apple III was not part of the Apple II line, but rather a close cousin. In 1981, International Business Machines unveiled the IBM Personal Computer (IBM PC) — a completely new 16-bit design soon available in a wide range of inexpensive clones. The business market moved rapidly towards the PC-DOS/MS-DOS platform, eventually pulling away from the Apple 8-bit computer line.[4] Despite numerous stability issues and recalls, Apple was eventually able to produce a reliable and dependable version of the machine. However, damage to the computer's reputation had already been done and it failed to do well commercially as a direct result. In the end, an estimated 65,000 Apple III computers were sold.[3] Apple co-founder Steve Wozniak stated that the primary reason for the Apple III's failure was that the system was designed by Apple's marketing department, unlike Apple's previous engineering-driven projects.[5] The Apple III's failure led to Apple reevaluating their plan to phase out the Apple II and eventually continued on with its development. As a result, later Apple II models incorporated some hardware[citation needed] and software technologies of the Apple III.


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