Generation Y

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Generation Y, also known as the Millennial Generation (or Millennials),[1][2] Generation Next,[3] Net Generation,[4] Echo Boomers,[5] describes the demographic cohort following Generation X. As there are no precise dates for when the Millennial generation starts and ends, commentators have used birth dates ranging somewhere from the mid-1970s[6] to the early 2000s.[7] Members of this generation are called Echo Boomers, due to the significant increase in birth rates between 1982–1995, and because most of them are children of baby boomers.[8][9][10][11] The 20th century trend toward smaller families in developed countries continued,[12][13] however, so the relative impact of the "baby boom echo" was generally less pronounced than the original boom.

Characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies. In most parts of the world its upbringing was marked by an increase in a neoliberal approach to politics and economics.[14] The effects of this environment are disputed.[15][16]



The term Generation Y first appeared in an August 1993 Ad Age editorial to describe teenagers of the day, which they defined, at that time, as separate from Generation X, and then aged 12 or younger (born after 1980), well as the teenagers of the upcoming ten years.[17] "Generation Y" alludes to a succession from "Generation X." Since then, however, the company has used various start dates for the generation.[citation needed]

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