Jolt Cola was a carbonated soft drink produced by Wet Planet Beverages. It was created in 1985 by C. J. Rapp as a highly caffeinated cola. It is targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as energy drinks. In late September 2009, Jolt Co Inc (Wet Planet Beverages) filed for Chapter 11 bankruptcy after failing to meet the demands from Rexam to fulfill an agreement over buying resealable cans. Emigrant Bank the main creditor then merged Jolt with Boylan and ceased all production in America in 2010.
Jolt Cola in North America
Jolt Cola was originally made by The Jolt Company, Inc. Rochester, New York 14625, which has since changed its name to Wet Planet Beverages. From the outset, Jolt's marketing strategy centered on the caffeine content, billing the drink as a means to promote wakefulness. The initial slogan was "All the sugar and twice the caffeine." This slogan was changed to "All the Flavor and Twice the Caffeine" when cane sugar in the drink was replaced with the less expensive sweetener high fructose corn syrup.
Jolt Cola later diversified into additional flavors named Cherry Bomb, Citrus Climax, Orange Blast, White Lightning (grape), Red Eye, and Electric Blue.
In 2003, the name was licensed to a Hackensack, New Jersey company named Gumrunners, Inc., which manufactures a line of caffeinated gum and mints bearing the Jolt label and the slogan "Chew More, Do More." The gum comes in two flavors: spearmint and icy mint.
In 2005, Jolt Cola revamped its product line. Jolt Cola has a new logo, and is now packaged in "Battery" bottles, which are known for when being opened, make a loud popping sound, (23.5 oz / 695 ml resealable aluminum bottles; the body of the bottle is similar to that of a standard aluminum can, but the top has a twist-off aluminum cap with a plastic gasket liner), and in smaller "Quick Fix" cans (8.4 oz / 250 ml single-use pull-tab aluminum cans, similar to those used for Red Bull) and "Battery" cans (16 oz / 473 ml resealable aluminum cans with the same twist-off top as the Battery bottles). The Jolt Cola website claims that the "Quick Fix" sizes are available at establishments that serve "adult beverages," for use as a mixer. The flavors of Jolt offered have also changed. Available flavors are Cola, Blue Raspberry, Cherry Bomb (cherry cola), Silver (lemon-lime), Wild Grape, Orange Blast, Passionfruit (featuring a yellow can) and Ultra (a diet drink with Splenda as its artificial sweetener alongside guarana, ginseng, taurine, and vitamin B complex). Jolt Cola is also packaged in glass bottles under license by the 7Up bottling company of California. These are sold on the West Coast, where laws are stricter to encourage use of refillable bottles.
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