MyTravel Group

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This article contains historical information about My Travel until its merger with Thomas Cook AG - for the new company see - Thomas Cook Group

MyTravel Group PLC was a package holiday company based in the United Kingdom. The group included brands such as Airtours, Aspro, Cresta, Direct Holidays, Escapades, Manos and Panorama in the UK,*Sunquest Vacations and *ALBA Tours in North America, and Ving, Always, Tjæreborg, Spies, Skibby, MyTravel Tango, Bridge and Saga Solreiser in Scandinavia. The company included an in-house airline, MyTravel Airways, however, following the merger of MyTravel and Thomas Cook AG on 19 June 2007, these brands passed to the new combined Thomas Cook Group plc.

The Group was a FTSE 250 Listed Company with a retail estate of over 700 shops and a total ownership of 31 aircraft, 81 hotels and resorts, 14,600 employees and a customer base of over 5.7 million people worldwide. MyTravel Group PLC had an estimated value of over £1.43 Billion GBP.


The group was founded under the Airtours brand in 1972, when David Crossland purchased a series of small travel agencies in Lancashire, United Kingdom. The group began operating package holidays and launched its own in-house charter airline, in the early 1980s.

During the 1990s, Airtours purchased Scandinavian Leisure Group (SLG) including award winning tour operators such as Ving and airline; Premiair.

In 2002, Airtours Group plc, re branded under the new company wide banner of MyTravel Group plc. This included a name change for Airtours International and Premiair to MyTravel Airways. Shops throughout Northern Europe were rebranded to MyTravel however UK retail outlets remained under the banner of Going Places due to the immense brand awareness and popularity - a brand that continually wins the accolade of ‘UK’s Favourite Travel Agent’ as voted for by Daily Mail readers.

The company ran into financial difficulties in 2004 and needed to implement a debt-for-equity swap in order to complete implementation of a group restructure. It has since completed its financial restructuring and has seen a turnaround in its business and its North America and Northern European divisions have been producing record profits consecutively for the last 2 years.

In November 2003, MyTravel sold off its North America Cruise Division to NLG (National Leisure Group) of Woburn, MA.

In 2004 and 2005, MyTravel took 5.7 million people on holiday of which 3.4 million were from the UK, 1.5 million from Northern Europe and 0.8 million from North America.

On 12 February 2007, MyTravel Group plc announced that they had agreed terms on a merger with Thomas Cook AG. The merger was given shareholder approval at an Extraordinary General Meeting on 29 May 2007. The parent company of the enlarged group is named Thomas Cook Group plc with its headquarters in the UK and listed in London.[1]


  • Most Punctual UK Charter Airline - Summer 2006
  • Most Improved UK Charter Airline for Punctuality - Summer 2006
  • Consumer's Choice Award - Travel Wholesaler - Sunquest Vacations/Vacances Sunquest - 2003, 2004, 2005, 2006
  • Danish Travel Awards - Best Air Travel Organiser - MyTravelTango - 2006
  • Danish Travel Awards - Best Charter Airline - MyTravel Airways A/S - 1999, 2000, 2001, 2002, 2003, 2004, 2005 and 2006
  • The Guardian - - Best Online Booking Service As Voted For By Readers - 2006
  • TTG Travel Trade Gazette - Airtours Holidays - Tour Operator of the Year 'Near to Home ' 2006
  • TTG Travel Trade Gazette - Airtours Holidays - Tour Operator of the Year 'Western Mediterranean' 2006
  • Cresta Holidays - Winners of Over 100 Industry Awards
  • CAA Air Transport Users Council - Most Punctual UK Charter Airline - MyTravel Airways UK - Winter 2005/2006
  • CAA Air Transport Users Council - Highest On Time Performance of any Analysed UK Charter Airline - MyTravel Airways UK - Summer 2005
  • Most Improved UK Charter Airline - MyTravel Airways UK - Summer 2005
  • The Guardian - Going Places - The UK's Favourite Travel Agent As Voted For By Readers - 2005

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