Red Bull

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Red Bull is an energy drink sold by the Austrian Red Bull GmbH. It was created in 1987 as an adaptation of the Thai energy drink Krating Daeng; in Thai daeng is red, and kratin is the reddish brown bovine, gaur, an impressive animal larger than the bison. Based on market share, red bull is the most popular energy drink in the world.[1]

Red Bull's slogan is "it gives you wings" and the product is aggressively marketed through advertising, tournament sponsorship (Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia Toro Rosso, EC Red Bull Salzburg, FC Red Bull Salzburg, Red Bull New York, RB Leipzig), celebrity endorsements, and with its record label, Red Bull Records, music[2]. In 2009 it was discovered that Red Bull Cola exported from Austria contained trace amounts of cocaine.[3][4][5][6][7] Red Bull has also been the target of criticism concerning the possible health risks associated with the drink.[8]

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