•Fair Trade coffee arose because of the low world market
price of coffee that does not
ensure a fair wage for local coffee growers.
•In many of these regions (i.e. Latin America) this is
the only form of income for these
families and for the local economy.
•Fair Trade coffee
assures a fair price to the growers by keeping the price above the world market price.
•Also provides environmental protection through
integrated crop management and
some organic methods.
•Fair Trade Coffee is 3rd party
verified.
•80-85% is shade-grown
and organic-avoiding deforestation and pesticide pollution.
•Implications of fair trade coffee are invaluable for the
local communities that provide
it: led to building of schools,
infrastructure, and health advances.