University introduces new graphic identity for athletics

Princeton University has unveiled a distinctive new graphic identity system for its athletics program, which is intended to provide student-athletes, coaches, alumni and fans with a strong and consistent look for this aspect of campus life.

The flexible new system provides a "kit of parts," or coordinated set of visual elements that are based on Princeton's traditional iconography. The kit brings together the University shield, a boldly designed varsity "P," a new typeface, the Princeton tiger in a variety of animated silhouettes, and the colors orange and black.

"We had been thinking for some time about creating an identity that would encompass all of our departmental programs, convey the energy and dynamism of our student-athletes and their teams, and also give us something unique to offer our alumni and fans," said Gary Walters, director of athletics.

"We feel that this new system reflects both Princeton's colorful athletic heritage and the extraordinary synergies between our classrooms and our playing fields," he said, noting that nearly half the University's undergraduates participate in either an intercollegiate varsity or club sport.

Read the full story in the Weekly Bulletin.

Contact: Lauren Robinson-Brown (609) 258-3601