Burden appointed Princeton University’s first deputy vice president for content strategy
David Burden, a 25-year marketing and branding agency veteran, has been named deputy vice president for content strategy and will lead the University’s creative and content efforts across all of its communications channels. Having worked with a range of clients throughout his career, including some of the nation’s leading colleges and universities, Burden brings extensive experience in market research, data analytics, strategic communications, digital media, creative content and audience activation.
This is a new position in the University administration, created as part of the expansion and evolution of Princeton’s Communications team intended to better support the University’s strategic goals through public communication. As a part of this growth, Ben Chang has been promoted to deputy vice president for communications and will continue to serve as University spokesperson.
“David Burden is an incredible asset for Princeton and we are excited to have him as part of the team,” said Brent Colburn, vice president for communications and public affairs. “As the world of media evolves, the skills that David brings to the table are becoming more and more vital for institutions like Princeton. In this newly created position, David will bring his eye for storytelling, innovation, collaboration and creativity to our work. I also want to thank Ben Chang for taking on additional leadership responsibilities as our deputy vice president for communications. Ben’s work has already had a major impact here at Princeton, and I am confident he will continue to strengthen our external media and communications efforts in this new role. Together, David and Ben will lead our talented team of professionals as they continue to share the story of Princeton University with our own extended community and the wider world.”
Burden will guide the creation of multimedia content, manage Princeton’s range of communications channels to tell the University story, and amplify institutional priorities among a wide range of internal and external audiences.
Chang will continue to oversee the University’s media relations team, as well as Princeton’s day to day presence on social media. Ben and David will work together on the overall management and strategic direction for the department.
“I am eager to work with the talented and dedicated staff and leaders within Communications — as well as academic and administrative leaders across campus — to further distinguish Princeton as a leading research university with a profound and distinctive commitment to undergraduate liberal arts education,” said Burden.
Previously, Burden was senior vice president, strategy at 160over90 where he helped lead research, brand strategy, engagement strategy and creative campaigns for global brands and institutions including Nike, Mercedes-Benz, the Philadelphia Eagles, the International Champions Cup, UCLA, Notre Dame University, the University of Virginia, Georgetown University, The New School, Temple University and many others.