In new cognitive research, people's eyes reveal that clichés are underrated .

People's eyes widen in response to their interest and engagement. A new cognitive study at Princeton University has discovered that our eyes consistently respond more to metaphors than literal or concrete statements, demonstrating that everyday metaphors — sometimes called clichés — engage our brains more than plain language.

Tigers in Town connects students with Princeton businesses during the pandemic and beyond .

Princeton University launched Tigers in Town to support students and local businesses during the pandemic.